Wednesday, December 15, 2010

Google Says Mobile Search Rose 130%

Wake up, mobile search is here to buy some stuff 

Google announced today that mobile search has increased by 130% over last year’s numbers. This is something to take notice of.

More and more people are using mobile devices to find simple answers to questions or even where to buy that pair of really cool jeans they saw in the mall last week. They want the best deal. They want the best customer service. They want it all, yesterday.

Google knows what the customers want. They just have to groom us (the merchants) into the “perfect google merchant”.

How do I get to the top of Google Mobile searches? 

Follow the rules and be nice. That’s it.

Google wants you to have at least 30 reviews (on their site) from customers and a rating of at least 4 stars. These new rules bring a new aspect to your ecommerce storefront.

You have to be nice and somehow get people to write great reviews about your store.

If you’ve been selling online at all, you know that Amazon is going to beat you all day everyday in everything you do. If you search for anything on Google to buy, there they are with 20,000+ reviews and 5 out of 5 gold stars.

The little guy has to know how to work Google so they don’t become a link on page 10 – where it doesn’t matter if you’re at the top, no one will find you.

Today’s informative take home lesson: 

Be nice to customers. Offer them incentive to leave honest reviews about your website in the Google Shopping center. Never stop wowing them for one second.

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