Engage New Customers with Love

A happy customer's workspace.

Engage the user to buy and love. 

To make a truly amazing relationship between you and your customer there has to be love. They love what you do. They love that when they searched for you – they found you! You just gave them satisfaction without even trying or spending a penny.


Now that you’ve got their attention – what do you want to do with the short period of time you have with the user? 

Most websites today get you to sign up for their RSS feed (for new content) or try to get you to purchase something. They might sell an ebook or possible even give you one for signing up for their monthly newsletter campaigns. The goal of any online marketing campaign is to engage and keep for future advertising opportunities. 

Using your “new customer window” appropriately for gain 

If you don’t know the story of Zappos.com – you should do a Google search and read or watch some videos with the founder. He has a book on Amazon too if you’re interested.


They essentially made customer service their number one concern at all times and forced people to love their brand. I’m sure they have some unhappy customers, but they also have a huge rate of returning customers.


They would upgrade the customer’s shipping choice automatically and wow them when it showed up at their door the next day for no extra charge. That creates a unique relationship that people want.


They automatically file your company under “awesome” in their mind for as long as you continue to put a smile on their face. It doesn’t have to be free upgraded shipping either. I personally like to sit down before packing orders and write on every packing slip thanking them for using our online store. I wish I owned my own ecommerce company so I could do more “customer love” type things, but for now I’m happy where I am.


When it comes to building your brand, in a local market or national stage, the number one skill to have is keeping happy returning customers.


Never forget – it’s cheaper (easier) to keep a customer than it is to find a new one.

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Welcome to Small Town Marketing

What is Small Town Marketing all about?


The way businesses connect with customers is getting more intimate and personal in the online world on a monthly basis.  We have so many new ways to influence people using the web today.  This blog will help teach the "internet marketing newbie" how to properly implement and track their return on investment within the online marketing world.


Why call it "Small Town" Marketing?


Whether I like it or not, everything I do in life (and love) revolves around this small town I live in.  It's peaceful with no chance of anyone trying to stab you in the back.  I like the online world because I can put something out there for EVERYONE to see and judge.  What they do when they see my content is what I'm concerned with - and you should be too. 


I'm writing these articles for local business owners wanting to take the next step and conquer the web.  I want to assist Paducah and Metropolis businesses to using search engine marketing and optimization to their advantage constantly.  Everything you say and do online contributes to your overall big picture online.  


Bad reviews = more people online know you suck. 
Good reviews = more people trust you enough to make a purchase or continue reading.


How much does search engine marketing cost?


It's Free.  All it takes is undivided time and a little common sense.  Being business owners yourself you should already have the common sense part figured out.  The time aspect can be a burden to the "non-believers" of the impact of the web. 


If you are unsure about spending time (or hiring) someone to do search engine business marketing for you - please read the rest of this blog.  Bookmark it.  Learn to bookmark things in your browser to read at a later time.  




TODAY'S MARKETING TIP:  In another tab, visit Google.com and in the search box type the following:
site: http://www.yourwebsite.com


This simple test will reveal all the instances of your domain on other websites.  I will show you how to use this in more detail in the future. 


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